Strategic Localization: The Power of Differentiation in Lethbridge's Economic Development

Southern Alberta's economic hub is building a distinct innovation ecosystem based on the region's unique characteristics and investment in social entrepreneurialism.

“The worst mistake in strategy …  is to compete with your competitors on the same thing. You want to find a different kind of value that you can deliver to a different set of customers. Strategy is fundamentally about how you’re going to deliver unique value.”

Michael Porter, Harvard University