If strategy is fundamentally about how you’re going to deliver unique value then the challenge is straightforward for Renae Barlow, and her Lethbridge and regional innovation ecosystem partners: identifying a different kind of value that they can deliver to a different set of customers.
In this audio version of the original article, hear what Economic Development Lethbridge (EDL) is doing to create a distinct innovation ecosystem attractive to citizens, innovators, partners, and its regional network.
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